Understanding your audience, but maintaining relevancy for potential virality on social is a balanced art. Here are some (click the titles) examples of ideas i’ve pitched in meetings throughout the week that have seen views in the millions and incredible engagement rates/success.

No Bake Pecan Pie Dip (17M views)

Ice Tray Pizza Rolls (9.5M views)

Crunchwrap Casserole (7M views)

Beer Can Chicken (5M views)

Lemon Cheesecake Creme Brulee Donuts (3.9M views)

Bacon Cracker Bites (3.6M views)

Upside Down Hotdog (3.5M views)

Chopped Bagel (2.9M views)

Texas Roadhouse Meal Trial (2.4M views)

Chicken Bacon Ranch Rolls (2M views)

Mini Lasagna Cups (1.2M views)

Chopped Hot Dog Sandwich (1M views):

Airfryer Bagel Chips

Chicken Bacon Ranch Dip

Crispy Buffalo Chicken Bread

Shotgun Shells